Sustainability

We're doing good, for good.

Making the world a better place, one idea at a time


We’re committed to making the world a happier, healthier, safer place through our corporate social responsibility initiatives.

We’re exceptionally proud of all our achievements and we’re always striving to do more.

We donated profits to the NHS

Community.

We donated our profits to the NHS.

In March 2020, the coronavirus sent most of the UK into lockdown. But as a large, online business, we managed to stay open and support our community.

To give back during this period, we donated profits from our email marketing campaigns to the NHS. Our IT and Design teams built a series of emails and a dedicated landing page for our 4,000,000+ customers.

Together, we raised £xxxxx.

We plug refurbished tech

Manufacturing.

We plug refurbished tech.

Our Business Account Manager, Ibrar Mustafa, visits local schools and businesses, to promote refurbished goods. It offers a range of advantages, including the same high spec, up to 12 months warranty and a lower price tag than new products. All while preventing electrical waste from landfill, which lowers a company's carbon footprint and boosts its green credentials.

But we don't just sell refurbished tech. We use it around our offices; in fact, every computer, monitor and keyboard has been preowned and carefully restored to the highest standard.

We looked out for Rwanda Eye Hospital

People.

We looked out for Rwanda eye hospital.

In 2018, Buy It Direct donated £15,000 worth of new HP computers and servers to the Rwanda Charity Eye Hospital.

The charity officially opened in November 2018 thanks to Piet Noë, a Dutch Ophthalmologist. And today, it employs 40 people; including two ophthalmologists, one pharmacist, two anesthesiologists, four ophthalmic clinical officers, six general nurses, one optician, administrative staff and support staff.

Together, they've helped thousands of people in the local community suffering from ailments like cataracts, glaucoma and corneal crosslinking. And deliver affordable examinations, operations, glasses and prescription drugs.

Check out our brands

Appliances Direct
Laptops Direct
Furniture 123
BetterBathrooms
Drones Direct
Servers Direct
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