Our Story

  • 1999

    Where it all began

    Nick Glynne (our founder) buys Easy Computers in Huddersfield, with a £2000 loan

    Easy Store
  • 2000

    Nokia unveils the 3310

  • 2001

    We mark a new era

    We launch 'acernotebooks.co.uk', one of the first websites in the UK to sell laptops online

  • 2002

    We're Hiring!

    We have our first big recruitment drive to support our rapid growth

  • 2003

    We keep expanding

    We move into bigger offices – and fill them almost instantly

  • 2004

    Laptops Direct is born

    Nick creates a place to sell more laptop brands 'laptopsdirect.co.uk'

  • 2005

    YouTube launches

  • 2006

    We multiply

    We unveil Direct TVs

    ...and then Aircon Direct

  • 2007

    We move... again

    Into our new HQ, with a 330,000 sq. ft. warehouse capacity

  • 2008

    Appliances Direct gets the go-ahead

    We acquire Trade Appliances and rebrand it Appliances Direct

  • 2009

    The high street online!

    We set up white label websites for Debenhams, Heals, Beales, Robert Dyas and BHS

  • 2010

    We enter a new sector

    We start to work with all major UK insurance companies

    We also launch a new website in Ireland, 'buyitdirect.ie'

  • 2011

    It’s time for a facelift

    We extend and revamp our HQ, to make more space for a shop

  • 2012

    Get the look for less!

    We acquire on Furniture 123

  • 2013

    PlayStation 4 launches

  • 2014

    The iPhone 6 is released

  • 2015

    We really start to take off!

    We acquire Proflight-UK, a drone dealer, and rebrand it Drones Direct

  • 2016

    Another recruitment drive

    IT and Logistics this time, to support our expanding operation

  • 2017

    We just keep growing

    So we open a collection point in Elland, West Yorkshire, with a gigantic 250,000 sq. ft. warehouse

  • 2018

    ... and growing

    We take over Trojan Electronics

    We’re ranked 146 in The Sunday Times Top Track 250

    We open a new depot in Luton to better serve the South coast

  • 2019

    ... and growing!

    We acquire Better Bathrooms (the UK’s largest bathroom retailer)

    Furniture 123 and Appliances Direct win the UK eCommerce awards

    We acquire even more warehouse space at our HQ

  • Today

Our Story
Our Story
Our Story

Our Values

  • Dynamic


    Continual improvements keep us ahead

  • Imagination


    Creative ideas will help us beat the competition

  • Reducing Costs

    Reducing Costs

    Being super efficient allows us to sell at the lowest price

  • Expertise


    In our product categories is the key to our success.

  • Customers


    Are at the centre of everything we do.

  • Teamwork


    We work together to achieve more.

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