Nick buys Easy Computers
A small computer shop in Huddersfield with a £2000 loan. Sounds like a bargain!
We start selling online
Nick had an idea - Why not sell laptops over the web? We were one of the first in the country to do it and its safe to say it went pretty well!
New Head Office
We moved offices to a larger space, but as we're growing so it was almost full as soon as we moved in!
Laptops Direct is born
Branching out to sell more than just Acer, Nick remembers a web domain he bought back in 1999 - laptopsdirect.co.uk
Both DirectTVs and Aircon Direct websites are launched, bringing the companies total websites to 4.
We move, Again!
Growing so quickly, we moved our head office and warehouse to a huge new site on Leeds Road, Huddersfield.
The beginning of APD
We bought failing company "Trade Appliances" and rebrand them into what is now our largest website, Appliances Direct.
Even more space
Appliances aren't small (at least, most of them aren't) so we bought a huge new warehouse in Derbyshire, as well opening a store there too!
Insurance & White label
We ventured into 2 new markets! Insurance replacement and white label partnerships with Debenhams and BHS.
Our Huddersfield HQ is revamped to allow for a huge store as well as extending the existing office and warehouse space.
Another Big Purchase
Not one to sit still, we purchase online retailer Furniture123, giving us another huge category to sell to our customers.
Taking to the skies
Spotting another opportunity, we purchase drone retailer proflight-uk and rebrand them into Drones Direct.
More warehouse space
We bought a massive 250,000 sq ft. warehouse in Elland, to allow us to hold even more stock.
To help better serve the South coast we opened a new depot in Luton. Our success got recognised and we ranked 146 in the Sunday Times Top Track 250. We also took over Trojan Electronics this year too!
A new company
In 2019 we aquired the UKs largest bathroom retailer, BetterBathrooms. Our Furniture123 and Appliances Direct businesses won UK eCommerce awards. We also bought new warehouse space at our HQ.
Continual improvements keep us ahead
Creative ideas will help us beat the competition
Being super efficient allows us sell at the lowest price
In our product catagories is the key toour success.
Are at the centre of everything we do.
We work together to achieve more.