Our founder, Nick, graduated from Edinburgh University with a degree in Social Anthropology, then produced a series of documentaries for the BBC and Channel Four. He bought Easy Computers (now Laptops Direct) in 1999, and has since transformed a handful of other businesses through his mottos 'Anything is possible' and 'Detail is everything'.
On a weekend, Nick enjoys spending time with his family, and is looking forward to exciting adventures in his new campervan.
Nick's advice: Be yourself. Push your ideas. Work hard. Get noticed.
Andy Field
Commercial Director
Andy graduated from Sheffield Hallam University in ‘93, before working at Insight, and then Dabs.com. He joined us in 2004, and now manages our commercial division getting the final say on every product we sell, to ensure a healthy mix of brands and a great customer experience.
Outside of work, Andy enjoys photography and cooking – you can even catch him in December 2016's episode of Come Dine With Me, in Huddersfield.
Andy’s advice: With the right work ethic you can achieve anything here.
Cassie Lindley
People Director
Cassie joined the world of work aged 9, with a 5am milk round. She went on to work her magic for Compass Group, Matalan and Cotton Traders, then joined us in October 2018, to implement her innovative, people-focused strategy.
In her free time, Cassie enjoys woodland walks with her family and setting herself challenges – before turning 40, Cassie completed her first 10k run in under an hour.
Cassie's advice: Build relationships across the business to achieve your goals.
James Rigg
Sales and Customer Services Director
James started working aged 15 by mowing his neighbours’ lawns, then bought a moped one year later to scale his business. In 2008, he joined our team to find new sales opportunities; since then, his department’s grown from 15 to 270+ people, and he’s helped countless teammates to become our future leaders.
Out of work, James is an adrenalin junkie, having skied all the black runs in Tignes and al D'isere in one day.
James's advice: Never stop pushing boundaries; there's always a better way.
Simon Barnett
IT Director
Before starting at Buy It Direct, Simon owned an IT networking company. He's now responsible for our internal IT structure and every project we carry out.
Our managers
Mark Marketing
Mark inspires his team to create an exciting shopping experience that delivers and delights.
John Design
John motivates our designers to carefully craft instore and online assets for each campaign.
Craig IT
Craig likes to keep our team up to date with the latest tech, and our websites running smoothly.
Sarah Operations
Sarah keeps our logistics team and systems in check – inside and outside of the warehouse.
Emma Health & Safety
Emma inspires her people to keep everyone safe and happy, in a tidy, risk-free environment.
Nathan Business solutions
Nathan keeps us one step ahead of our competitors by reviewing the latest techy advancements.
Clare Finance
Clare inspires her team to double check our company’s finances, and keep them flowing smoothly.
Jason Retail sales
Jason helps our store teams perform to the highest standard in Huddersfield, Elland and the East Midlands.
Paul Business sales
Paul supports our business sales team in taking care of our trade and corporate customers.
Marc Appliance category
Marc’s team work directly with our appliance brands, to help us find the best price.
Kayleigh Commercial category
Kayleigh’s in charge of our IT brands, and helps us to secure the best tech deals for our customers.
Adrian Category Manager
The ones who look after furniture and bathroom brands and work with them to ensure a good offering for our customers.
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