Hey, we’re Buy It Direct

We built our business around a rather Yorkshire principle; instead of charging an arm and a leg for the same products as our competitors, let's cost less, sell more and deliver greater value. And it must have worked because we’re now one of the UK’s largest online retailers.

Our story »     Meet the team »

Check out our brands


  • Appliances Direct
  • Laptops Direct
  • Furniture 123
  • BetterBathrooms
  • Drones Direct
  • Servers Direct

Join us


If you love a challenge, we want to hear from you. Take a look at our current vacancies to see if anything catches your eye. We frequently update this page; so if you nothing suits your skillset today, check again shortly.

See vacancies

Visit Us


Meet us in Huddersfield or the East Midlands to browse our gadgets instore – from laptops to air conditioning units, and beyond. Or pop in for a brew and a natter at our HQ, inside Huddersfield’s Poundstretcher building. We’ve also opened a collection point in Elland that stores over 10,000 items, perfectly prepared and ready to take home today.

See our stores
BuyitDirect

Let’s get to know each other


We’re a friendly bunch, and pride ourselves on having a lovely warm atmosphere. Take a moment to meet some of our incredible individuals.

Meet us

Fancy a chat?


Whether you’re bubbling with questions about our products, thinking about joining us or just fancy saying hey, drop us a line. We’d love to hear from you.

Send us a message

Discover our story


In 1999, we opened our very first shop in Huddersfield. But we didn’t wait long to start shaking up our industry… plus a handful of other sectors.

Our journey
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