Welcome to Buy it Direct

Buy It Direct Ltd, established in 1999, are a leading online retailer supplying the UK and many other European countries. Buy It Direct introduced one of the UK's first specialist shopping websites, focusing on laptops and notebook computers - Laptops Direct - and subsequently expanded to create new websites focusing on other exciting markets including TVs/televisions, kitchen appliances, CCTV equipment and baby and nursery goods.

In 2009, Buy It Direct used its expertise and experience in e-retail to offer white-label services to some of the UK's most successful retailers, including Debenhams and BHS. Buy It Direct also supply insurance replacement products for and on behalf of the UK's premier insurance companies.

Buy It Direct's primary goal is to provide customers with the best possible deals from the leading brands, whilst also offering the best possible service and advice through our specialist trained sales teams. As a specialist, we stock the largest and most appropriate range of products available and continue offer those products to customers with value added services and flexible delivery options.

Buy It Direct have a head office and showroom located in Huddersfield, West Yorkshire. The distribution centre and second showroom is situated just off J28 of the M1 in the East Midlands.

Laptops Direct

We’re the UK’s first choice for laptops!

We’re the largest online laptop specialist and we have all the best deals available from the biggest brands including Acer, Asus, Toshiba, Samsung, Sony, Hewlett Packard and Fujitsu Siemens.

If you’re not sure which laptop suits you best call our trained advisors, they’ll make a recommendation based on how you’ll be using the laptop.

For the biggest range, the lowest prices and the best service visit Laptops Direct.

Direct TVs

We offer a huge range of deals on all the biggest TV brands.

If you're looking for a TV from Sony, Panasonic, Samsung, LG, Toshiba, Sharp or Philips check out our latest deals online or give our trained advisors a call.

You can also get exclusive deals in our showrooms. Visit us in Huddersfield or South Normanton ask about our free warranty offers and latest special offers.

Appliances Direct

Save up to 40% off the RRP with Appliances Direct!

We specialise in both integrated and freestanding appliances with huge savings to be made on the biggest brands such as Bosch, Neff, Smeg, Baumatic, AEG, Hotpoint, Electrolux and Miele.

Most of our products are available on Rapid Delivery and our team of dedicated advisors are on hand if you require any assistance.

Drones Direct

We stock the largest range of drones and accessories in the UK. Our prices are the best and we even offer free delivery.

We also have an indoor drone demo area called the Drone Zone standing at 22 foot tall and is the only one of its kind in the UK.

Come and try for yourself and see why we are the best drone specialists around!

Servers Direct

Experts in IT, we’ve been in the industry for well over 10 years. We’re a preferred partner for major manufacturers such as Hewlett Packard, Microsoft and we have a dedicated team of Engineers all Microsoft Certified and fully trained for the configuration, installation and technical support.

We offer a full range of server solutions for small/medium sized business and large businesses. Our trained advisors can tailor make solutions to fit your business needs.

Furniture 123

We make it easy to buy beautiful pieces of furniture. Browse our site to find what you need, contact our team of furniture experts with any questions, then buy with confidence through our secure website.

There is free UK delivery on everything, with many items delivered the next day (including beds, dining sets, sofas and desks).

We also offer a Price Promise, to ensure you get the best price, and a Money Back Guarantee for your peace of mind.